The EFL and Carabao have today announced a two-year extension to their partnership that will see the Thai energy drinks brand continue as Official Title Sponsor of the Carabao Cup until 2022.
The partnership, which began in 2017, has provided the EFL with a platform to reach new international audiences in the ASEAN region and continue the growth of the EFL Cup competition worldwide, while raising the profile and awareness of the Carabao brand amongst football supporters in the UK and abroad.
Last year’s competition was broadcast in 132 territories to hundreds of millions of people worldwide, with over 1.2 million people attending Carabao Cup fixtures throughout the season. As the first piece of silverware on offer in the domestic season, the competition culminates in a showpiece Wembley Final which in 2019 was contested by Chelsea and Manchester City, with Raheem Sterling scoring the decisive goal to see City crowned winners for a second consecutive year.
Over 2.8 million viewers tuned in to the Carabao Cup draws across the 2018/2019 season and through the partnership, the Cup competition has been able to break new ground hosting draws across the globe in Bangkok, Beijing and Ho Chi Minh City.
The extension of the partnership is a product of the EFL’s work with brands internationally to help showcase EFL competitions and sponsors on a global stage.
The draw for next season's competition will take place in June, on a date to be confirmed, and first-round ties will be played in the week beginning August 12.