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CRAWLEY TOWN PARTNER WITH FAN ENGAGEMENT APP MY FAVORITO

Log in and collect your loyalty points now.

11 February 2022

Crawley Town FC has become the first professional club in the UK to partner with MyFavorito. MyFavorito is a revolutionary app that has grown significantly in Europe and Australia which allows fans to collect loyalty points and win memorable prizes and experiences. 

Fans will get Crawley Town Loyalty Points when they buy tickets or merchandise and every time Crawley score a goal or win a game! Registered partners, for example, Domino’s Pizza and Everyone Active (K2), will upload articles, polls, videos, and personalised discounts just for Crawley fans. When fans spend with registered partners or engage with the articles, polls, and videos, they will receive Crawley Town Loyalty Points and partners will donate a % of revenue to the club. The aim is to create a flowing relationship between the club, the fans, and the partners so everyone wins.

Fans can also earn Crawley Town Loyalty Points by joining the community, inviting friends, and spinning the Crawley Town Instant Prize Draw. The Crawley Town Instant Prize Draw will always contain one top prize which will change every time it is won by a fan. The first top prize is a Signed Crawley Town FC Ball. 

Fans will be able to spend their hard-earned Crawley Town Loyalty Points on a range of prizes and experiences. For example, fans can use points to redeem anything from 125th-anniversary pin badges and scarfs to video messages from first team players, match and hospitality tickets and signed shirts. Rewards will be consistently updated to provide new challenges and goals for fans so remember to continue to check the app for new prizes and ways to earn points.

There is also a community space for fans to interact with each other and the club. This can be a future space to release unseen content and for fans to have their say on key upcoming events at the club through the poll function. The MyFavorito app has many different functionalities, therefore we are asking fans to provide feedback and work with us to build the community into something that can help us generate new fans and keep existing fans engaged. The app is easy to use and the club, together with MyFavorito, will be available to provide support for fans who need help to use the app to make the experience fully inclusive and accessible. Please see the below step by step guide to register for the MyFavorito app and become part of the Crawley Town FC community.

Crawley Town FC Revenue Manager Alex Watts said “It has been refreshing to work with Joe, Maddie and Dirk from MyFavorito to become the first UK club to use the exciting fan engagement platform. MyFavorito have paved the way for fan engagement across sport in Europe and Australia so we, as a club, hope to be the first of many to embrace the new era of fan-empowered sponsorship. MyFavorito will also join us as our Official Goal Sponsor on the digital screen and social media, so it will be great to see so many fans receive Crawley Town Loyalty Points on their phones when we score. This partnership will pose the opportunity for fans to win memorable rewards and experiences through earning loyalty points with the club and registered partners. I hope it will bring fans even closer to the club whilst making the Crawley Town a more attractive proposition for existing and new sponsors.”

MyFavorito Head of Client Success UK Joe Millett added “We are absolutely delighted to welcome Crawley Town FC into the MyFavorito platform as our first professional club in the UK. They are a brilliant club at the heart of a fantastic community. They understand the importance of the club to the fans and businesses alike in the town and how Crawley Town FC can be a vital link in bringing both together. It has been a joy working with both Alex and Harry who know not only the club inside out but football, fans and the wider community and I look forward to working with them as we help them grow and become a lighthouse club for MyFavorito across the whole of the UK.”

Step by step sign up guide:

  1. Sign up via the MyFavorito website or download the free MyFavorito App by scanning the QR code below or you can search for MyFavorito in the App Store or Google Play Store.
  2. Follow the prompts and create your user profile.
  3. Once the download and set-up process is complete, you can search for the Crawley Town FC community. In the MyFavorito app, you will see 5 icons at the bottom of the screen – Home, Favourites, Notifications, Search, and You – select Search.
  4. Enter ‘Crawley Town FC’ in the search bar.
  5. The results will show Crawley Town FC and Crawley Town FC Club Shop. For now, you can ignore the club shop and select Crawley Town FC – this is our community page where you can interact with our club and other fans and receive loyalty points. 
  6. Click ‘Join now’ and you have successfully joined our community!

Now you will find a variety of promotions you can redeem in the MyFavorito app or with our partners and start earning loyalty points! These include:

  • Redeemable news items from Everyone Active (K2) and Crowne Plaza Gatwick – simply read the information from our partners and earn loyalty points!
  • Exclusive discounts from Domino’s Crawley and The Cutting Room Barber
  • Loyalty points from season ticket holders and 1896 Club Members
  • Redeemable video promotion from MyFavorito – watch their video and earn loyalty points! 


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