Crawley Town Football Club were delighted to secure a record home crowd for a league match on Saturday as we beat Rochdale at the Broadfield Stadium. The fixture was the second phase of the club’s 2@£2 ticket campaign, with the first coming against Harrogate Town earlier in the month. The club saw many benefits from the campaign, some of which are detailed below.
On the pitch:
The club had a great return on the pitch during these two games. Six points out of a possible six were collected from the two fixtures, with the match against Harrogate Town ending a six-match losing streak in Sky Bet League Two. Saturday’s 2-0 victory extended our points advantage over the Dale to ten points and gave us an extra two-point advantage over Hartlepool United.
Naturally, attendance numbers over the two games massively increased, with tickets priced at only £2 and children still being admitted free of charge. Over 3000 people entered the Broadfield Stadium to watch Crawley’s game with Harrogate, which saw the Reds ride out as 3-1 victors. A more impressive number came to watch Saturday’s game against Rochdale. 4,351 Crawley fans came through the turnstiles to secure a new home attendance record at the Broadfield Stadium for a league match. Due to such high demand for home tickets, which saw the club sell out on matchday, the Reds were able to open up a section of the North Stand for home fans. Crawley Town Football Club is hoping to see many of these new visitors back at the Broadfield Stadium for future matches.
The campaign also got the attention of international news outlets such as TalkSport, who mentioned the ticket campaign on their Breakfast Show this morning. Over 100,000 Twitter users viewed the original Tweet announcing the campaign, with many fans from other clubs praising the initiative. At the game, Sky Sports Soccer Saturday were in attendance and interviewed Manager Scott Lindsey live on Sky Sports News before the game. BBC Radio 5 Live also covered the match from the Press Box.
It wasn’t just the terraces and seating areas that benefited from the campaign. The club’s matchday Hospitality Lounge was sold-out for both matches. The Mayo-Wynne Baxter suite has been sold out for almost every match during the 2022/23 season, and the 2@£2 matches came as no exception. The club’s new Fan Zone and the ever-present Redz Bar were also received well over the two matches. Both areas had positive feedback and proved popular with both home and away support.